Marek Rucinski

Marek Rucinski

Australian Taxation Office

Marek Rucinski is the Deputy Commissioner for Smarter Data Program for the ATO and has a strategic responsibility for development and industrialisation of data, analytics and insights, strategic, legislative agenda and value for ATO. Marek has taken part in and driven the evolution of data and analytics capabilities for over 20 years. This has been done in industry roles and in a consulting services capacity, across Australia, Asia and global clients, across the retail, telco, consumer goods, financial services, mining and utilities sectors and now the federal government.

Prior to ATO, Marek was a Managing Director in Accenture and was the lead for Analytics Practice for Australia and New Zealand.

Session details

Session 19.5: The numbers don’t lie – using data to tell the story on tax

Like it or not, in today’s world there is no escaping data. Getting to know it, what it means to you as a tax professional, and how it can inform your decision making, and practice, is crucial. This interactive session will examine data in two parts, from a big picture view to a nuts and bolts, everyday practice discussion including:

An analysis of big data, (ie the internet), using AI to provide a unique perspective on the ‘state of play’ of tax issues in Australia, through the lens of public sentiment. How is the profession perceived and does the data confirm whether tax policy, carbon tax or tax automation are the big issues we think they are ? and
How the ever-increasing volume of data being collated by taxpayers and advisers and provided to the ATO, is being used post-lodgement. How can taxpayers use this data, which often requires so much time and effort to collect, to create value and efficiency?

Speakers: Elisa Choy, Maven Data, Marek Rucinski, Australian Taxation Office